We tested these GTM execution platforms.

Only one turned signals into scheduled meetings.

Why we staged the teardown

Unify makes a compelling pitch: fuse buyer signals, orchestrate outbound, and guide reps with intent-powered Playbooks.

It’s attractive for RevOps teams exhausted by toggling between enrichment, engagement, analytics, and attribution. The promise? Less chaos, more cohesion.

But GTM orchestration is not the same as GTM execution. And most platforms that unify your dashboard still expect humans to carry the load—write the copy, send the messages, handle the replies, book the meetings.

So we ran a 14-day teardown of the leading Unify alternatives—including 11x—to answer a harder question:

Which tool doesn’t just surface opportunities, but acts on them, end-to-end?

‍

Platforms tested

• 11x (Alice + Julian): GTM-ready Digital Workers that autonomously execute outbound + inbound across all channels
• Unify: Intent signal dashboard + outreach playbooks to guide reps
• 6sense: Predictive intent and account orchestration for enterprise ABM
• Demandbase: Intent + ad targeting + account insights for marketing and sales
• Apollo.io: Contact data + outbound sequencer + enrichment for cold outreach
• RollWorks: Mid-market ABM platform with programmatic ads and ICP segmentation

What We Measured

• Lever: Real-world impact
• Speed-to-action: Can it respond immediately to demo forms, intent spikes, or job changes?
• Multichannel fluency: Is execution native across email, LinkedIn, SMS, WhatsApp, and voice?
• Pipeline output: Does it result in real booked meetings, not just signals or clicks?
• Setup drag: Can RevOps activate it in days, not weeks of config, training, and integrations?
• Maintenance load: Does it adapt and learn, or do playbooks need constant manual updates?
• Security readiness: Is it ready for enterprise-grade data compliance and auditing?

‍

11x replaced workflows with results.

While others unified dashboards, 11x deployed workers. Alice and Julian didn’t just detect signals—they acted, autonomously. 

‍

Inside a week with Alice & Julian (11x)

Day-zero deployment

• 14:00: 15,000-row CSV uploaded
• 14:02: Alice dedupes against HubSpot, enriches with 17+ live signals
• 14:05: Domain health checks + warm-up begin
• 14:06: First batch of hyper-personalized outreach leaves via email, LinkedIn, SMS—no workflows required
  
  

Inbound response in 17 seconds

• 03:17: An ICP VP Marketing completes the demo form
• 03:17:17: Julian calls, confirms fit, handles objections, books a meeting
• 03:18: Calendar invite sent, CRM logged, Slack alert posted
  
  

Smart sequencing in real time

• Alice detects decay in email open rate, pivots outreach to WhatsApp
• Picks up new funding signal, rewrites the pitch mid-cadence
• Book a new meeting with a previously cold prospect—fully autonomous

‍

Where agent platforms fell short

• Unify – No autonomous multichannel or reply-handling; reps still qualify and schedule. Reps still pick up the conversation and schedule manually.
• 6sense – Predictive scoring is strong, but the platform stops at insight. No outbound execution, no messaging automation, no SDR replacement.
• Demandbase – Great for marketers running ads and tracking engagement. But no live outreach, reply handling, or conversion workflows for sales teams.
• Apollo.io – Massive data catalog and sequencer, but no real-time signal detection, no reply management, and weak CRM sync—still very manual.
• RollWorks – Focused on ads and marketing orchestration. No SDR handoff, no multichannel outbound, and no pipeline execution beyond ad clicks.

‍

Runner-Up Reviews (Strengths & Gaps)

2. 6sense

‍

Strengths

• Best-in-class account scoring + predictive modeling
• Excellent Salesforce + Eloqua integration
• Strong ICP fit analytics and buying stage modeling
  
  

Gaps

• No execution engine—requires SDRs to pick up the signals manually
• No out-of-the-box phone, SMS, or WhatsApp support
• Setup complexity and cost make it prohibitive for non-enterprise teams
• Pipeline lift is indirect—you need Outreach/Salesloft to act on signals

‍

3. Demandbase

Strengths

• Firmographic enrichment + deep third-party intent
• Multi-touch attribution for ABM campaigns
• Integrated display ad targeting and site personalization

Gaps

• More marketing-focused than sales execution-ready
• SDRs still manually engage prospects based on dashboards
• No meeting booking, no AI reply handling
• Limited use for real-time GTM beyond marketing alerts

‍

4. Apollo.io

Strengths

• Massive B2B contact and company data set
• Built-in sequencer with email + LinkedIn automation
• Easy to launch for cold outbound teams
  
  

Gaps

• No signal ingestion or smart segmentation
• Lacks CRM-native reply handling and lead routing
• Limited warm-up or deliverability tools
• Human reps must still qualify, respond, and book meetings
  
  

‍

5. RollWorks

Strengths

• Solid for ABM segmentation and programmatic advertising
• Intent + engagement scoring with CRM integrations
• Good HubSpot compatibility
  
  

Gaps

• Doesn’t execute outbound or handle SDR tasks
• No personalization, messaging, or reply flows
• Ad-centric—useful for marketing, not pipeline conversion
• No native phone, SMS, or WhatsApp support

‍

Why 11x is different—and better

• Zero setup drag – No workflows. No playbooks. Alice & Julian self-deploy.
• Full-cycle execution – From research to booking, without human babysitting.
• Multichannel-native – Email, LinkedIn, voice, SMS, WhatsApp from day one.
• CRM-native – Bi-directional sync with Salesforce and HubSpot, no data loss.
• Outcome-based pricing – No seats. No credits. Just results.

‍

Stop building agents. Hire better teammates.

Relevance and friends are exciting if you want to build a new system.
But if you need qualified meetings, real conversations, and 24/7 pipeline execution, you don’t need a platform. You need Alice and Julian.

11x gives you:

• +30% more meetings per AE
• 105+ languages covered
• <20 second response to inbound
• $100M+ in pipeline booked
  
  

All logged, routed, and closed—without touching a workflow builder.

‍

Want to test it yourself?

Upload your list. Point your form at Julian.
Watch your pipeline build itself—before Day 2 even starts.

Book your 11x demo today. No slides. No sandboxes. Just results.

‍