The Top Compliant B2B Data Tools: 2026 Comparison

Modern GTM teams face mounting pressure to execute data-driven sales and marketing strategies across regions where data privacy laws are tightening. Every outreach, enrichment, and sync must now balance speed with compliance, or risk devastating penalties.

According to the International Association of Privacy Professionals (IAPP), global spending on privacy technology has surpassed $15 billion, reflecting the surge in enforcement of frameworks like GDPR and the California Consumer Privacy Act. For B2B companies, compliant B2B data directly determines deliverability, conversion rates, and buyer trust across all channels.

This guide compares today's top compliant B2B data providers based on automation depth, CRM integration, privacy controls, and enterprise readiness to equip you to scale without crossing legal lines.

The Top Compliant B2B Data Tools: 2026 Comparison

Our methodology prioritizes neutral, criteria-driven analysis. The evaluation is 90 percent objective feature comparisons and 10 percent strategic insights from our go-to-market experience. Each platform was assessed on its ability to accelerate the sales pipeline, not just manage it.

Key evaluation factors include:

• Automation Depth: Task independence from rule-based workflow to self-learning autonomy. 
• Sales Cycle Coverage: Support for each funnel stage from prospecting to handoff. 
• Data Handling and Enrichment: Ability to unify and enhance data in real time. 
• Integration Ecosystem: Breadth and strength of API and CRM connections. 
• Measurable ROI: Documented impact on conversion, sales-cycle time, and lead cost.

Comparison of Data Types, Accuracy, Integrations, Automation Capabilities, and Pricing

11x

11x provides autonomous digital workers that turn compliant B2B data into pipeline automatically. Built for GTM, sales teams, and RevOps teams operating in regulated markets, 11x combines AI execution with global data privacy compliance. The platform operates under SOC 2 Type II certification and maintains GDPR and CCPA alignment across all data processing activities.

11x uses verified B2B data sources aligned with GDPR and CCPA frameworks while handling intent data, firmographic information, and business contact details. The platform automates outreach, follow-up, and enrichment inside CRM systems through Alice for outbound prospecting and Julian for inbound qualification. Real-time workflows reduce manual data handling and audit risk through built-in compliance controls that protect against non-compliance. When an inbound lead triggers Julian, the system validates business contact information, checks opt-out status, enriches CRM records, and routes qualified prospects within seconds. Alice orchestrates multi-channel sequences using legitimate interest provisions while maintaining complete audit trails for data subjects and deletion requests.

Pros and Cons of 11x:

11x Best Fit + Comparison:

 Ideal for marketing teams replacing manual SDR workflows with fully compliant automation. Unlike static B2B data providers, 11x combines privacy-safe data activation with autonomous GTM execution. The platform excels at AI prospecting tools integration while maintaining strict data protection standards that other solutions require manual oversight to achieve.

11x Pricing: 

Enterprise custom plans starting at $2,000 per month based on data usage and integrations.

Cognism

Cognism is a B2B data provider focusing on GDPR-compliant contact information for marketing and sales teams across Europe and regulated regions. The platform emphasizes high-quality datasets with verified phone numbers and explicit consent tracking for email marketing campaigns. Its subscription plans scale by seat count and data volume while maintaining strict data protection laws compliance.

Data and Features: The platform provides GDPR-verified business emails and phone numbers through legitimate interest management and audit support for cold outreach. Semi-automated enrichment feeds CRM systems such as HubSpot and Salesforce while maintaining data protection standards across all data processing activities. Cognism specializes in European Union markets where data subjects have strong rights to deletion and opt-in preferences. The platform tracks data sources meticulously and provides notifications for compliance changes. However, workflows require manual oversight for complex data handling scenarios, and third-party data integration depends on user configuration rather than autonomous compliance enforcement.

Pros and Cons of Cognism:

Cognism Best Fit + Comparison: 

Best for teams focused on sourcing verified contact data under strict European Union privacy rules. Compared with 11x, Cognism delivers high-quality data but lacks end-to-end automated execution for B2B marketers. The platform works well for lead enrichment tools integration but requires significant manual oversight for complex marketing strategies.

Cognism Pricing: 

Seat-based subscription starting at monthly plan tiers around $75 per user.

UserGems

UserGems turns CRM and relationship data into qualified pipeline signals while maintaining strict GDPR compliance. It targets B2B sales and marketing teams that capitalize on existing customer networks through first-party business data analysis. The platform emphasizes lawful data processing without relying on external data collection or third-party data sources that introduce compliance risks.

Data and Features: UserGems processes first-party CRM data to uncover buyer movements and warm introductions while avoiding the data security risks associated with external data collection. The platform tracks decision-makers across job changes and company transitions using demographic insights and social media signals. All data processing occurs under explicit consent or legitimate interest provisions with complete audit trails for data subjects. The system provides real-time notifications when contacts change roles or companies, enabling timely outreach through existing relationships. However, the platform lacks net-new contact coverage and requires manual workflow management for complex sales processes. Integration with marketing automation tools requires additional configuration to maintain compliance standards.

Pros and Cons of UserGems:

UserGems Best Fit + Comparison: 

Ideal for re-engagement and expansion motions where customer data trust is paramount. Compared with 11x, UserGems enhances internal data but does not automate execution across channels or provide real-time intent activation. The platform supports AI outbound tools for sales teams through CRM integration but lacks autonomous prospecting capabilities.

UserGems Pricing: 

Tiered based on CRM record count starting around $500 per month for small teams.

Persana

Persana is an AI-driven platform for intent data and enrichment workflows built for revenue teams seeking controlled data activation. It operates on a usage-based pricing model linked to data volume and automation credits while providing configurable data privacy regulations compliance. The platform aggregates multiple B2B data sources and applies user-defined privacy controls to deliver intent signals and demographic insights.

Data and Features: Persana orchestrates multiple B2B data sources and applies configurable privacy controls to deliver intent, firmographic, and demographic signals across marketing strategies. Automation covers enrichment and lead routing while respecting compliance settings for data subjects and managing opt-in preferences. The platform handles IP addresses and contact information through legitimate interest provisions but requires manual configuration for GDPR and CCPA alignment. Data processing workflows support custom rules for deletion requests and unsubscribe management. However, compliance depends heavily on user configuration rather than built-in safeguards, creating potential gaps in data protection. The system provides good flexibility for complex data pipelines but lacks the autonomous execution capabilities that reduce manual compliance oversight.

Pros and Cons of Persana:

Persana Best Fit + Comparison: 

Ideal for teams building custom data architectures that require partial automation and granular control over data handling practices. Compared to 11x, Persana prioritizes data flexibility over autonomous sales execution. The platform integrates well with revenue orchestration workflows but requires significant manual oversight for compliance management.

Persana Pricing: 

Usage-based model starting around $200 per month scaled to data consumption and automation features.

Databees

Databees provides managed list building and B2B data research with a strong compliance focus. It serves marketers and sales teams that prioritize human-verified accuracy over real-time automation, offering comprehensive security measures and audit trails. The platform specializes in custom research projects and compliant data collection procedures with manual verification at every step.

Data and Features: Every dataset is curated manually, ensuring GDPR alignment and inclusion of data subject rights handling with proper deletion procedures. The platform specializes in custom research and compliant unsubscribe management while maintaining detailed audit trails for all data collection activities. Databees handles contact information through explicit consent frameworks and provides comprehensive documentation for data protection laws compliance. The service includes detailed case studies and notifications for regulatory changes affecting B2B companies. However, the platform does not run automated workflows or real-time data processing, requiring longer delivery cycles for data activation. All enrichment and contact verification occurs through human oversight rather than automated systems, limiting scalability for high-volume marketing campaigns.

Pros and Cons of Databees:

Databees Best Fit + Comparison: 

Best for teams valuing data quality and privacy proof over speed, particularly those handling sensitive customer data or operating under strict data protection laws. Compared with 11x, Databees delivers clean, compliant data but not automated GTM execution. The service works well for one-time projects but lacks the continuous automation needed for modern sales acceleration.

Databees Pricing: 

Custom project or monthly subscription based on data volume starting around $1,000 per project.

Transform Every Lead into Revenue with Compliant Automation

Compliant B2B data is no longer optional. It defines which companies can derive value from intent signals without risking data breaches or regulatory penalties. This comparison shows how automation depth and data governance directly influence pipeline velocity and compliance confidence.

Teams that deploy 11x digital workers turn these principles into practice. Alice for outbound and Julian for inbound use compliant B2B data autonomously, eliminating manual handling and accelerating speed-to-lead while remaining fully auditable across all data points.

Is your GTM engine built on data you can trust? See how 11x scales compliant execution. Book a demo and watch your pipeline move faster and safer.