HubSpot Alternatives

Many businesses choose HubSpot for good reasons. It excels as an all-in-one platform, especially with its marketing automation and CRM tools. Its ability to connect different business functions in one place is a big draw for many teams.

Still, some users note that pricing can get complex as you scale, and advanced features may require some training. We've analyzed top alternatives based on G2 reviews to help you shortlist your options for a deeper review. Let's get started.

11x: Digital Workers for Sales Teams

For sales teams that want to use digital workers for outreach and follow-up, 11x offers a specific solution. The platform is built to manage certain sales tasks, a potential fit for teams with clear automation goals.

11x is a go-to-market platform that uses AI agents to manage the sales process. Its agent, Alice, finds prospects, runs outreach, and updates the CRM. A second agent, Julian, qualifies inbound leads and books meetings. The platform unifies data enrichment, outreach, and email warmup tools.

HubSpot Alternatives

The following sections provide a detailed breakdown of each alternative. We analyze pricing, core features, and specific advantages and disadvantages when measured against HubSpot.

1) Salesforce Sales Cloud

Salesforce Sales Cloud integrates sales, service, marketing, and data. This browser-based application unifies data from any source and applies AI and automation. It allows companies to start with a basic suite and scale, adding autonomous AI agents as needs grow.

The platform manages sales pipelines from lead capture to close. It also handles AI-assisted email marketing and provides unified customer support across channels.

Salesforce Sales Cloud's Main Features

• Capture data from any source and receive AI-recommended next steps to track deals.
• Manage service tickets with omnichannel routing and prioritization inside one console.
• Build autonomous AI agents with a low-code tool for 24/7 operation.
• Extend functionality through a marketplace of over 9,000 apps or use MuleSoft for API integrations.

Salesforce Sales Cloud vs. HubSpot

Average Review score: 4.4/5 stars based on 23,364 G2 reviews

• Salesforce Sales Cloud provides low-code tools to build autonomous AI agents for sales tasks, a feature distinct from HubSpot's more integrated AI assistance for content and analytics.
• Its AppExchange marketplace contains over 9,000 applications, offering a wider selection for specialized integrations compared to the HubSpot App Marketplace.
• The platform offers deep customization options designed for complex, enterprise-level sales processes, whereas HubSpot is often a better fit for businesses with more standardized workflows.
• It includes advanced Configure, Price, Quote (CPQ) software for managing complex product catalogs and pricing rules, which is more robust than HubSpot's native CPQ features.

Where Salesforce Sales Cloud Falls Short

• Salesforce Sales Cloud sometimes has a steeper learning curve compared to HubSpot. Its deep customization options may require a dedicated administrator, while HubSpot is often more intuitive for teams without specialized IT support.
• The pricing structure can become more expensive than HubSpot for smaller teams. While both have scaling costs, Salesforce's various editions and add-ons might lead to a higher total expense for similar features.
• It may not feel as natively all-in-one as HubSpot for marketing and sales. Some users find that a seamless workflow requires integrating separate Salesforce products, unlike HubSpot's unified platform design.

Pricing and Budget Considerations

Salesforce Sales Cloud's pricing begins at $25 per user per month and goes up to $330 for its Unlimited Edition. While HubSpot also offers tiered pricing, Salesforce's Professional and Enterprise plans ($100 and $165, respectively) are often more costly, aligning with its enterprise-grade feature set.

2) Zoho CRM

Zoho CRM is a cloud-based platform for customer relationship management. It helps businesses convert leads and foster customer relationships through cross-functional collaboration. The system provides a 360-degree view of each customer and allows for separate workspaces for different departments.

It uses AI, including Zia and ChatGPT integration, to write emails and predict pipeline health. The platform supports collaboration across sales, marketing, and finance teams.

Zoho CRM's Main Features

• Offers dedicated collaborative work areas, called Teamspaces, so each department sees only the data it needs.
• Uses Zia AI for email rewriting, anomaly detection, and predictive insights, along with multi-agent orchestration.
• Includes a drag-and-drop design studio for UI customization and can generate layouts from an image.
• Features visual process builders to create end-to-end customer journeys and kiosk experiences.

Zoho CRM vs. HubSpot

Average Review score: 4.1/5 stars based on 2,820 G2 reviews

• Zoho CRM offers a more accessible pricing model, with plans that are often more cost-effective for growing teams compared to HubSpot's scaling costs.
• The platform provides a drag-and-drop design studio for UI customization, which is different from HubSpot's more structured interface.
• It includes dedicated "Teamspaces" that create separate work areas for different departments, unlike HubSpot's single, unified view for all users.
• The tool incorporates native sales gamification features to motivate teams, a function that typically requires a separate app in the HubSpot ecosystem.
• Zoho CRM has built-in inventory management capabilities for businesses selling physical goods, a feature not standard within HubSpot's core CRM platform.

Where Zoho CRM Falls Short

• Some users find Zoho CRM's interface less intuitive than HubSpot's. The layout can feel cluttered, which might require more time for new team members to learn and navigate effectively.
• The platform sometimes presents a steeper learning curve for initial setup. In comparison, HubSpot is often considered more straightforward for teams to adopt without extensive training.
• While Zoho offers a wide suite of products, achieving a seamless all-in-one feel can require more setup. HubSpot's platform is built to feel unified, which some teams prefer for simplicity.

Pricing and Budget Considerations

Zoho CRM's pricing is highly competitive, with its Standard plan at $14 per user per month and its Enterprise plan at $40. This makes it a more budget-friendly alternative to HubSpot, especially for growing teams concerned with scaling costs.

3) ActiveCampaign

ActiveCampaign is an autonomous marketing platform that uses AI to guide strategy and execution. Its AI, Active Intelligence, suggests next steps while AI agents plan and launch campaigns. The platform includes tools for email, SMS, WhatsApp, and a CRM to manage customer relationships.

Use cases include lead nurturing, customer engagement, and cross-channel campaign orchestration, all managed from a single location.

ActiveCampaign's Main Features

• Uses AI orchestration to suggest strategy, create content, and execute campaigns.
• Deploys goal-aware agents that automatically decide and act on the next steps in a campaign.
• Manages native email, SMS, and WhatsApp messaging from a single platform.
• Provides free 1:1 coaching and done-for-you data migration on all paid plans.

How ActiveCampaign Compares to HubSpot

Average Review score: 4.5/5 stars based on 14,173 G2 reviews

• ActiveCampaign provides more advanced automation with a visual builder and more conditional logic options than HubSpot.
• It uses goal-aware AI agents to run campaigns automatically, a different approach from HubSpot's AI, which assists with content and analytics.
• The platform often has a more accessible starting price for its automation features compared to HubSpot, where similar tools are in higher-priced plans.
• All paid plans include free 1:1 coaching and data migration, whereas this level of support in HubSpot may cost extra.

Where ActiveCampaign Falls Short

• ActiveCampaign centers on marketing and sales automation. In contrast, HubSpot provides a more comprehensive, all-in-one platform with its native Sales, Service, and CMS Hubs, which some businesses prefer for a single, unified system.
• Some users find the platform's interface less intuitive than HubSpot's. This can mean a longer setup time for teams, whereas HubSpot is often noted for its straightforward design that allows for quicker adoption.
• The tool lacks native features like a built-in blog engine or social media management tools. HubSpot includes these capabilities within its platform, which can be a benefit for teams that focus on content marketing.

Pricing and Budget Considerations

ActiveCampaign's pricing begins at $15 per month, offering a more accessible starting point than HubSpot for advanced automation. While both platforms have scaling costs, ActiveCampaign's higher tiers, like its Enterprise plan at $145 per month, can present a more budget-friendly option for comparable features.

4) Mailchimp

Mailchimp is a marketing automation platform and email marketing service. It provides tools to create email campaigns, landing pages, and social ads to communicate with an audience.

Businesses use the platform to manage customer data within its marketing CRM. This function supports audience segmentation for more specific outreach and helps organize contacts from various sources.

Mailchimp's Main Features

• Offers pre-built marketing automation journeys triggered by browsing or purchase data, including product-view reminders.
• Uses generative AI tools to produce subject lines, email copy, and other on-brand content.
• Provides reporting and analytics with custom reports, funnel visualizations, and industry benchmarking.
• Includes an AI Growth Assistant, Intuit Assist, which gives embedded guidance for campaign optimization.

How Mailchimp Compares to HubSpot

Average Review score: 4.3/5 stars based on 12,745 G2 reviews

• Mailchimp provides a very user-friendly drag-and-drop editor and a large library of pre-designed templates. This can make email creation faster for teams compared to HubSpot, which offers a powerful but more complex set of design tools.
• The tool specializes in email marketing, offering advanced segmentation based on purchase history and user behavior. This focus provides a different experience from HubSpot's all-in-one platform, where email is one part of a larger system.
• It offers a robust free plan focused on email marketing, which is a good starting point for small businesses. HubSpot's free plan is broader, but comparable email marketing features often sit within its paid tiers.
• Its analytics include industry benchmarking, which lets users compare their email performance against similar businesses. This is a specific feature that differs from HubSpot's broader, but less comparative, reporting tools.

Where Mailchimp Falls Short

• Mailchimp focuses primarily on email marketing. In comparison, HubSpot provides a more complete platform with native sales, service, and content management tools for an all-in-one system.
• Its CRM capabilities are less comprehensive than HubSpot's. Some users find that while Mailchimp is effective for audience management, HubSpot offers deeper sales pipeline and customer lifecycle tracking.
• The platform lacks a native blogging engine. Businesses that rely heavily on content marketing might find HubSpot's integrated CMS more convenient for creating and managing articles without needing another tool.

Pricing and Budget Considerations

Mailchimp provides a free plan, with paid tiers starting at $13 for Essentials and $20 for Standard. This structure offers a cost-effective entry point for email marketing, while HubSpot bundles similar features into its broader, and often more expensive, all-in-one platform.

5) Adobe Marketo Engage

Adobe Marketo Engage is a marketing automation application. It helps companies manage leads and foster customer relationships. The platform provides tools for email, content personalization, and analytics to support marketing campaigns from start to finish.

Businesses use it to identify, engage, and accelerate leads through the sales funnel. It also supports account-based marketing strategies and helps align sales and marketing teams around a single view of the customer journey.

Adobe Marketo Engage's Main Features

• Partitions data to protect privacy across teams.
• Orchestrates coordinated campaigns across channels including email, web, mobile, chat, and events.
• Assembles dynamic content with generative AI to tailor offers for individuals or segments.
• Provides multi-touch attribution to measure the impact of every interaction on revenue.

How Adobe Marketo Engage Compares to HubSpot

Average Review score: 4.1/5 stars based on 2,967 G2 reviews

• Adobe Marketo Engage provides advanced lead scoring and grading options built for complex B2B buyer journeys. This is different from HubSpot's lead scoring, which is often a better fit for more straightforward sales processes.
• It features a native, deep integration with Salesforce that creates a unified data flow between marketing and sales. While HubSpot also integrates with Salesforce, Marketo's connection is often considered more seamless for enterprise use.
• The platform includes advanced multi-touch revenue attribution models that connect marketing activities directly to revenue. This offers a more granular view compared to HubSpot's standard attribution reporting.
• Marketo has built-in features specifically for account-based marketing (ABM), allowing teams to target high-value accounts. HubSpot supports ABM, but some advanced capabilities are part of its higher-tier plans.

Where Adobe Marketo Engage Falls Short

• Some users find Adobe Marketo Engage has a steeper learning curve compared to HubSpot. Its complex interface may require more training, while HubSpot is often seen as more intuitive for teams to adopt quickly.
• The platform focuses heavily on marketing automation. In contrast, HubSpot offers a more integrated all-in-one system with its native Sales, Service, and CMS Hubs, which some businesses prefer for a single solution.
• Its design tools for emails and landing pages can feel less flexible than HubSpot's. Teams without dedicated design resources might find HubSpot's drag-and-drop editors more straightforward for creating content.

Pricing and Budget Considerations

Adobe Marketo Engage does not publicly list its pricing, which is customized based on database size and features. This enterprise-focused model contrasts with HubSpot's more transparent, tiered pricing that is often more accessible for small to mid-sized businesses.

Try 11x for AI Sales Agents

For teams that want to automate sales tasks, 11x is a direct solution. Its AI agents manage prospecting and outreach, which frees up your sales team for deal closure. Consider this platform if you want to add dedicated digital workers to your sales process.

At 11x, we use AI to run the sales process. Our agent Alice finds accounts and starts outreach, while Julian qualifies leads and schedules meetings. The platform consolidates tools for intent data and email warmup, removing the need for separate applications.

Book a demo to see the platform in action.

6) Pipedrive

Pipedrive is a CRM platform with a focus on the sales process. It provides a visual interface for sales pipelines. This allows teams to track deals through different stages, from initial contact to the final close.

The system helps organize contacts and follow-up activities. Businesses use it to get a clear overview of their sales operations and to forecast revenue with more accuracy.

Pipedrive's Main Features

• Manages deals with Kanban-style drag-and-drop pipelines, custom stages, and smart formulas for data capture.
• Automates workflows with templates for lead routing and task creation, guided by an AI Sales Assistant with deal-win predictions.
• Syncs up to five email accounts with two-way communication and runs automated multi-step email sequences.
• Forecasts revenue for recurring and one-off deals and uses performance monitoring to identify bottlenecks.

How Pipedrive Compares to HubSpot

Average Review score: 4.3/5 stars based on 2,573 G2 reviews

• Pipedrive provides a visual, drag-and-drop sales pipeline that is central to its design. This focus on a single, clear view of the sales process differs from HubSpot's more integrated, all-in-one interface.
• It focuses almost entirely on the sales process, which creates a streamlined experience for sales-centric teams. In contrast, HubSpot combines sales, marketing, and service tools into a single, broader platform.
• The platform is known for its simple interface, which allows for quick team onboarding. This can be a different experience from HubSpot, where the comprehensive nature of the platform may present a steeper learning curve.
• Its pricing plans are focused on sales features, which can be more cost-effective for teams that do not need a full marketing suite. HubSpot's pricing often reflects its all-in-one model, bundling sales with other functions.

Where Pipedrive Falls Short

• Pipedrive's functionality centers on sales. In contrast, HubSpot is an all-in-one platform with native marketing, service, and content management tools, which some businesses prefer for a single, unified system.
• Its marketing tools are less comprehensive compared to HubSpot's. For example, businesses that need a native blogging engine or social media management will not find these features in Pipedrive, unlike in HubSpot's integrated Marketing Hub.
• It lacks a native customer service module for tasks like help desk ticketing. Teams that need to manage post-sale support in the same system might prefer HubSpot's Service Hub, which integrates these functions with the CRM.

Pricing and Budget Considerations

Pipedrive's pricing ranges from $24 to $99 per user per month. This sales-focused model can be more budget-friendly for teams that do not need the broader, and often more expensive, feature set of HubSpot's all-in-one platform.

7) Freshsales Suite

Freshsales Suite is a unified CRM platform that combines sales, marketing, and support tools. It centralizes customer data and interactions to provide a complete view of the customer journey. Businesses use the system to manage contacts, engage with leads across different channels, and align departmental efforts around a single source of information.

Freshsales Suite's Main Features

• Uses Freddy AI to run intelligent campaigns that capture, qualify, route, and track leads.
• Provides a Kanban pipeline with drag-and-drop cards to visually organize each stage of the sales process.
• Offers omnichannel engagement with full context and intent scoring to interact with prospects on their preferred channels.
• Includes deal and revenue intelligence where Freddy AI identifies top leads and gives recommendations for forecasting.

How Freshsales Suite Compares to HubSpot

Average Review score: 4.5/5 stars based on 1,224 G2 reviews

• Freshsales Suite provides built-in phone and chat functions across its plans. This is different from HubSpot, where telephony features are often part of higher-priced tiers or add-ons.
• Its AI assistant, Freddy, focuses on actionable deal insights and revenue predictions for sales teams. This contrasts with HubSpot's AI, which has a broader focus on content generation and marketing analytics.
• The platform unifies sales, marketing, and support tools in a single suite from the ground up. This is a different approach from HubSpot, which structures its platform around separate, integrated "Hubs" for each function.
• Freshsales offers a lower entry price point, with plans starting at $9 per user per month. This makes it a more budget-friendly option for teams that need an all-in-one solution compared to HubSpot's often higher-cost bundles.

Where Freshsales Suite Falls Short

• Freshsales Suite does not have a native content management system for tasks like blogging. In contrast, HubSpot includes a full CMS Hub, which lets teams manage website content within the same platform.
• The platform's app marketplace is less extensive when compared to HubSpot's. HubSpot provides a larger ecosystem of third-party integrations, which can offer more flexibility for teams with specific tool needs.
• Some users report that the user interface is less intuitive than HubSpot's. As a result, new teams might require more time for setup, whereas HubSpot is often noted for its straightforward design.

Pricing and Budget Considerations

Freshsales Suite offers plans at $9 (Growth), $39 (Pro), and $59 (Enterprise) per user per month. This model can be more cost-effective than HubSpot, whose pricing reflects its broader, all-in-one platform structure.

8) Keap

Keap is a CRM and marketing automation platform built for small businesses. It provides tools for contact management, sales pipelines, and automated communication in one system. Businesses use it to organize client data and manage customer interactions from a central location.

Keap's Main Features

• The platform automates marketing and provides tools to build personalized emails, send outbound campaigns, and manage deliverability.
• It includes features to create mobile-optimized landing pages and forms for online marketing.
• The system offers basic reporting and analytics and supports dynamic content to personalize marketing materials.

How Keap Compares to HubSpot

Average Review score: 4.2/5 stars based on 1,563 G2 reviews

• Keap provides a CRM and automation platform built specifically for small businesses, which offers a more focused solution compared to HubSpot's all-in-one system designed for a wider range of company sizes.
• It includes native invoice management and payment processing features. This allows businesses to handle billing directly within the CRM, while similar functions in HubSpot often depend on marketplace apps.
• The platform integrates text message marketing into its core automation tools. In HubSpot, SMS marketing is typically available in higher-priced plans or through third-party integrations.
• This tool offers built-in e-commerce functionality to manage online sales. This is different from HubSpot, which usually integrates with external e-commerce platforms to provide this capability.

Where Keap Falls Short

• Keap focuses on sales and marketing automation for small businesses. This is different from HubSpot, which provides a more comprehensive platform with its native Sales, Service, and CMS Hubs to manage the entire customer lifecycle.
• The platform does not have a native content management system. Businesses that rely on content marketing might find HubSpot's integrated CMS Hub more convenient than using a separate tool for blogging.
• Some users report that the user interface can be less intuitive than HubSpot's. This might mean a longer setup time for new teams, whereas HubSpot is often noted for a more straightforward design.

Pricing and Budget Considerations

Keap's pricing starts at $249 per month for 1,500 contacts, a higher entry point than HubSpot's tiered plans. While HubSpot's costs scale with its all-in-one platform, its starter plans are often more accessible for businesses not yet needing Keap's specific feature set.

9) monday sales CRM

monday sales CRM is a platform built on the monday.com Work OS. It allows teams to manage the full sales cycle, from lead capture to post-sale activities. Businesses use the system to centralize customer data and track sales pipelines.

It also supports the setup of customer accounts and the oversight of marketing campaigns within one workspace. This provides a complete view of customer interactions.

monday sales CRM's Main Features

• Manages post-sales activities like billing and onboarding to connect finance, legal, and account management teams.
• Offers no-code customization for sales processes and uses AI for email generation, sentiment analysis, and forecasting.
• Centralizes team communication with shared email inboxes and a mass email function with an HTML editor.
• Connects to the monday.com Work OS to manage sales alongside other business processes on a single platform.

How monday sales CRM Compares to HubSpot

Average Review score: 4.6/5 stars based on 973 G2 reviews

• monday sales CRM is built on the monday.com Work OS, which unifies sales with other business functions like project management on a single platform. HubSpot integrates sales, marketing, and service, but its core structure is less focused on general work management.
• The platform offers a highly visual and customizable interface with no-code tools for building sales pipelines. While HubSpot also has visual pipelines, monday.com's board-based structure provides a level of flexibility that some teams find more adaptable for unique processes.
• It manages post-sales activities like billing and client onboarding in the same workspace. This connects finance and account management teams directly to sales data, whereas in HubSpot, these functions often require separate integrations or are part of different Hubs.
• The tool's AI features include sentiment analysis of communications, which provides sales reps with insights into a prospect's tone. HubSpot's AI tools are more focused on content generation and predictive lead scoring.

Where monday sales CRM Falls Short

• monday sales CRM lacks a native content management system. In contrast, HubSpot includes a full CMS Hub, which allows teams to manage a blog and website content directly within the platform without needing a separate tool.
• The platform does not offer a dedicated customer service module for help desk ticketing. Teams that need to manage support requests might prefer HubSpot's Service Hub, which integrates these functions with the main CRM.
• Some users find its advanced reporting features can be less intuitive than HubSpot's. HubSpot provides robust, built-in analytics across its platform, which some teams may find easier to use for deep analysis.

Pricing and Budget Considerations

monday sales CRM provides plans from $12 to $28 per user per month, offering a more budget-friendly structure than HubSpot. While HubSpot has starter plans, its all-in-one platform model often leads to a higher overall investment as businesses grow.

10) Insightly CRM

Insightly CRM is a platform that unifies customer data into a central location. Businesses use it to build custom applications, automate processes, and manage contacts. The system routes leads, tracks customer activity, and connects with other business applications to centralize workflows.

Insightly CRM's Main Features

• Manages enterprise-grade products, price books, and quotes (PPQ) to generate custom proposals.
• Builds custom objects and applications to tailor workflows for specific business needs.
• Offers mobile applications for Android and iOS with a business card scanning function.
• Provides a customer support portal and a knowledge base for service management.

How Insightly CRM Compares to HubSpot

Average Review score: 4.2/5 stars based on 922 G2 reviews

• Insightly CRM provides enterprise-grade Product, Price Book, and Quote (PPQ) tools. This feature allows for complex proposal generation, which is more integrated than HubSpot's CPQ features that are often in higher-priced plans.
• It allows users to build custom applications and objects to fit specific business processes. This offers a different level of workflow tailoring compared to HubSpot, where deep customization is typically part of its enterprise-level plans.
• The platform has strong project management features built into the CRM. This lets teams manage post-sale activities and projects in the same system, a function that often requires a separate integration with HubSpot.
• Its mobile app includes a business card scanning function that automatically creates new contacts. This provides a specific convenience for field teams that is not a standard feature in the HubSpot mobile app.

Where Insightly CRM Falls Short

• Insightly CRM does not include a native content management system. Businesses focused on content marketing might prefer HubSpot's integrated CMS Hub to manage a blog and website without the need for a separate tool.
• Its email marketing capabilities can be limited for larger campaigns. Some plans, for example, restrict mass emails to a small number of contacts, which is different from HubSpot's more scalable email tools.
• Some users find the user interface less intuitive than HubSpot's. This might lead to a longer setup time for new teams, while HubSpot is often noted for its straightforward design that allows for quicker adoption.

Pricing and Budget Considerations

Insightly CRM offers plans at $29 (Plus), $49 (Professional), and $99 (Enterprise) per user per month. This structure can be more budget-friendly for teams that do not require the broader, and often more expensive, feature set of HubSpot's all-in-one platform.

Which One Should You Go With?

Choosing a HubSpot alternative involves many variables, from budget to specific feature needs. This guide shared several options to help you make an informed decision for your business.

If your focus is on automating sales tasks, 11x offers a direct solution. Its AI agents manage prospecting and outreach, which frees up your sales team to focus on closing deals. Consider this platform if you want to add digital workers to your sales process.