Clearbit Alternatives: Top Data Enrichment Platforms for GTM Teams

GTM teams rely on data enrichment platforms to append missing contact information, verify email accuracy, and identify company attributes. Clearbit has been a standard choice for real-time enrichment, but its recent acquisition by HubSpot and the emergence of alternatives with different strengths merit exploration. Some platforms specialize in contact verification and email finding. Others focus on technographic intelligence and intent signals. A newer category delivers autonomous AI agents that enrich data and execute outreach simultaneously.

Clearbit alternatives span contact verification, technographic enrichment, intent data, API-first enrichment, and autonomous engagement. The right platform depends on your data gaps, automation requirements, CRM integration needs, and budget constraints. Teams looking for real-time enrichment, email verification, visitor identification, technographic data, or autonomous outreach paired with enrichment will find options that match their GTM motion.

This article evaluates eight platforms across neutral, criteria-driven metrics to help teams choose the right fit for their enrichment needs, automation level, and budget. Whether you need lightweight APIs for developer-friendly enrichment, GDPR-compliant contact data for European markets, or fully autonomous agents that enrich and engage without human intervention, you'll find options that align with your sales and marketing requirements.

How We Evaluate Data Enrichment Platforms

This analysis follows a neutral, criteria-driven framework focused on measurable capabilities rather than marketing claims. Platforms are evaluated across the following dimensions:

• Data Accuracy & Coverage: Reliability and completeness of enriched fields, including verified emails, phone numbers, firmographics, technographics, and intent data. We assess published accuracy rates, refresh frequency, and data source transparency.
• Real-Time vs. Batch Enrichment: Support for webhook-based real-time enrichment versus scheduled batch processing. We evaluate speed-to-lead impact, CRM automation compatibility, and cost efficiency at scale.
• API & Integration Flexibility: Depth of CRM and marketing automation integrations, including custom field mapping, bidirectional sync, webhooks, and API robustness across platforms like Salesforce, HubSpot, and Marketo.
• Enrichment Scope: Breadth of contact-level and company-level enrichment, including job titles, contact details, firmographics, technographics, and intent signals. Scope is evaluated against ICP fit and sales motion requirements.
• Ease of Deployment & Learning Curve: Time to value based on onboarding complexity, usability, admin overhead, governance controls, and availability of no-code versus developer-led integrations.
• Pricing & ROI: Pricing structure and transparency across credit-based, subscription, usage-based, and enterprise models. ROI is measured through data accuracy gains, pipeline velocity improvements, and sales productivity lift.

Comparison of Enrichment Types, Accuracy, Integrations, Real-Time Capabilities, and Pricing

Individual Platform Descriptions

11x

11x provides two autonomous AI sales agents: Alice for outbound prospecting and Julian for inbound phone qualification. Together, they function as digital workers that manage research, data enrichment, outreach, lead engagement, and qualification without human intervention. Their continuous operation gives teams a programmable SDR function that runs 24/7 and feeds accurate activity data into existing CRM systems.

Alice autonomously identifies target accounts matching your ICP, enriches contact records with verified emails and phone numbers, crafts personalized messaging, and executes multi-channel outreach across email and LinkedIn. She responds to replies, books meetings, and updates your CRM in real time. Julian calls inbound leads within seconds of form submission and qualifies them through natural two-way conversations in over 100 languages. Both agents enrich data and engage prospects simultaneously, eliminating the gap between data discovery and sales execution.

11x Key Features:

• Alice (AI SDR): Conducts outbound prospecting across email and LinkedIn to secure qualified meetings with real-time contact enrichment
• Julian (AI Phone Agent): Calls inbound leads within seconds and qualifies them through natural two-way conversations
• Autonomous Operation: Completes research, enrichment, outreach, follow-ups, and lead qualification independently
• CRM Integration: Syncs with major CRMs to maintain clean activity logs and forecasting signals
• Global Language Support: Engages prospects in more than 100 languages

Pros and Cons of 11x

11x Best Fit:

11x is ideal for GTM teams replacing SDR and contact-center tasks with continuous AI execution. Compared to assistive enrichment tools that require manual campaign setup and oversight, 11x autonomously identifies, enriches, engages, and qualifies leads across outbound and inbound workflows. Teams wanting enriched data to immediately fuel autonomous outreach without human handoff will see the greatest ROI.

11x Pricing:

Custom enterprise plan with usage-based tiers tied to lead volume and integration scope.

Clearbit

Clearbit specializes in real-time IP-to-account mapping and contact enrichment via APIs. The platform provides company data, contact enrichment, and deanonymization through webhooks that embed seamlessly into tech stacks. Recently acquired by HubSpot, Clearbit's integration with HubSpot CRM is deepening, though uncertainty exists around future API access and pricing for non-HubSpot users.

The platform uses IP-to-company mapping through Clearbit Reveal to identify website visitors and match them to company records. Contact enrichment adds missing information like phone numbers, job titles, and firmographic data. Webhook automation enables real-time data delivery as leads enter CRM systems. Clearbit positions itself as a lightweight, developer-friendly enrichment layer that complements existing sales and marketing tools.

Data & Features: Real-time IP-to-company mapping via Reveal, contact and company data enrichment, visitor identification, webhook automation, Salesforce and HubSpot integration, Segment integration, API access for custom implementations, prospecting audiences.

Pros and Cons of Clearbit

Clearbit Best Fit:

Technical teams and engineering-focused organizations needing clean, real-time data enrichment. RevOps and marketing operations teams embedding data into existing systems. Companies that want lightweight, API-first data infrastructure without autonomous engagement capabilities.

Clearbit enriches incoming data in real time. It provides clean data; 11x uses that enriched data to autonomously engage and convert prospects without human intervention. For teams that need enrichment plus execution, 11x delivers both functions within a single platform.

Clearbit Pricing:

$99-$999+ per month depending on API volume and feature requirements.

ZoomInfo

ZoomInfo is a B2B database and sales intelligence platform with the largest contact database in the market. The platform provides verified contact data, company intelligence, technographics, and buying intent signals for sales teams. Over 300 million B2B contacts and 100 million company profiles give sales teams access to decision-maker phone numbers, email addresses, and organizational hierarchies.

The platform layers intent signals on top of contact data to surface accounts showing buying behavior. Enrichment APIs connect ZoomInfo to CRM systems, sales engagement platforms, and marketing automation tools. Sales teams use ZoomInfo to build targeted lists, enrich CRM records, and identify decision-makers within target accounts. Semi-automated workflows reduce manual list building but still require human oversight for campaign execution.

Data & Features: Contact database with verified phone numbers and email addresses, company data with firmographic and technographic intelligence, buying intent signals, data enrichment, lead scoring, prospecting tools, integration APIs for Salesforce, HubSpot, and MS Teams, real-time data accuracy updates.

Pros and Cons of ZoomInfo

ZoomInfo Best Fit:

Sales teams needing reliable contact data and verified decision-maker information for outbound campaigns. Mid-market organizations looking for cost-effective data enrichment. Teams prioritizing contact-level granularity over account-based strategies.

ZoomInfo provides high-quality contact data that fuels prospecting efforts. However, it delivers data without autonomous engagement. 11x automates the engagement and follow-up needed after data discovery, managing the entire research, enrichment, outreach, and qualification cycle without manual intervention.

ZoomInfo Pricing:

$4K-$20K per month depending on modules, user seats, and data credits.

Apollo

Apollo is an all-in-one outbound platform that combines a contact database with sales engagement tools. The platform provides access to over 200 million B2B contacts with email addresses, phone numbers, and company data. Built-in email sequencing, LinkedIn automation, and a dialer let sales teams execute multi-channel campaigns without switching tools.

Apollo positions itself as a cost-effective alternative for SMB and mid-market teams running DIY outbound campaigns. Real-time data verification reduces bounce rates. Email warmup functionality improves deliverability. Self-serve onboarding and user-friendly dashboards accelerate time to value. The platform bundles enrichment and engagement at a price point accessible to smaller teams.

Data & Features: Contact database with 200+ million contacts, email finder, phone numbers, company data, email sequencing, LinkedIn automation, built-in dialer, email warmup, real-time data verification, CRM integration with Salesforce and HubSpot, sales engagement workflows, prospecting tools.

Pros and Cons of Apollo

Apollo Best Fit:

SMB and early-stage teams running DIY outbound campaigns on limited budgets. Sales teams that need affordable contact data bundled with sales engagement functionality. Organizations prioritizing cost-effectiveness over advanced automation or autonomous execution.

Apollo automates email sequences and LinkedIn outreach, reducing manual effort in sales engagement. However, sales teams still configure campaigns, upload lists, and monitor performance manually. 11x autonomously manages the entire research, enrichment, outreach, and qualification cycle without human input, operating as a digital SDR rather than an assistive tool. For insights on optimizing outbound workflows, autonomous execution eliminates the bottlenecks inherent in manual campaign management.

Apollo Pricing:

$49-$199 per user per month with tiered access to contacts and features.

Cognism

Cognism is a GDPR-compliant B2B database and sales intelligence platform built for European GTM teams. The platform provides high-quality contact data with verified phone numbers, email addresses, and buying intent signals while maintaining strict data privacy standards. Sales teams use Cognism to build targeted prospect lists, enrich CRM records, and identify decision-makers within target accounts.

The platform combines contact data with intent signals to surface accounts showing buying behavior. LinkedIn integration enables social selling workflows. CRM integration with Salesforce and HubSpot maintains data accuracy across systems. GDPR-first approach ensures compliance for EU and UK organizations, addressing data privacy concerns that other enrichment platforms often overlook.

Data & Features: Verified B2B contacts with phone numbers and email addresses, buying intent signals, company intelligence, firmographic data, GDPR-compliant data sourcing, LinkedIn integration, data enrichment, CRM integration with Salesforce and HubSpot, real-time data verification.

Pros and Cons of Cognism

Cognism Best Fit:

European GTM teams and compliance-first sales organizations prioritizing data privacy. Sales teams that need verified contact information with strict GDPR adherence. Mid-market organizations operating in EU and UK markets.

Cognism ensures data privacy; 11x ensures autonomous, compliant outreach execution across global markets with support for over 100 languages.

Cognism Pricing:

$300-$1,500+ per month depending on data credits and users.

Hunter.io

Hunter.io specializes in email finder and verification with a focus on accuracy. The platform helps sales and marketing teams discover verified email addresses from domain names, build prospect lists, and verify deliverability before sending campaigns. Hunter's simple API and Chrome extension make it accessible for teams prioritizing email accuracy above all other enrichment fields.

The platform uses domain intelligence to surface email patterns and verify matches through multiple validation methods. Webhook automation delivers results in real time as new prospects enter systems. Hunter integrates seamlessly with Salesforce, HubSpot, and Zapier, supporting email-focused workflows. The tool excels for teams that view email accuracy as the primary enrichment need.

Data & Features: Email discovery from domain names, email verification (95%+ accuracy), domain search intelligence, webhook automation, Salesforce and HubSpot integration, Zapier support, Chrome extension for LinkedIn prospecting.

Pros and Cons of Hunter.io

Hunter.io Best Fit:

Teams prioritizing verified email accuracy and deliverability. Sales development teams building cold email lists. Organizations where email finding is the primary enrichment bottleneck.

Hunter finds and verifies emails with high accuracy. 11x finds, enriches, and automatically engages prospects across email, LinkedIn, and phone channels without manual handoff.

Hunter.io Pricing:

$49-$999 per month depending on monthly credits and search volume.

Leadfeeder

Leadfeeder (now Dealfront) identifies anonymous website visitors and enriches them with company-level data. The platform uses IP-to-company mapping to reveal which companies visit your website, helping marketing and sales teams identify in-market accounts before they raise their hand. Real-time visitor alerts enable immediate follow-up on high-intent signals.

The platform tracks website visitor behavior and enriches records with firmographics, technographics, and employee counts. Workflow automation triggers in Salesforce, HubSpot, and Marketo enable ABM campaigns and sales routing based on visitor activity. Leadfeeder positions itself as a visitor identification and account-based marketing tool, complementing demand generation strategies.

Data & Features: Website visitor identification, IP-to-company mapping, company enrichment, firmographics, technographics, real-time alerts, Salesforce and HubSpot and Marketo integration, ABM workflow triggers.

Pros and Cons of Leadfeeder

Leadfeeder Best Fit:

Inbound marketing teams running ABM campaigns. Organizations with significant website traffic seeking to identify high-intent accounts. Companies that want to combine visitor intelligence with sales outreach.

Leadfeeder identifies website visitors and enriches account data. 11x identifies, enriches, and autonomously engages those high-intent accounts through multi-channel outreach automation.

Leadfeeder Pricing:

$50-$1,500+ per month depending on features and website traffic volume.

Datanyze

Datanyze provides technographic intelligence, revealing which technology stacks companies use and surfacing buying signals tied to technology changes. Sales teams use Datanyze to understand competitive positioning, identify accounts using legacy solutions, and segment targets by software adoption patterns. Account-level intelligence helps refine ICP and prioritize high-fit opportunities.

The platform analyzes company technology usage, tracks changes in technology adoption, and surfaces intent signals when companies add or replace software. Weekly data updates provide visibility into market trends. Datanyze integrates with Salesforce, HubSpot, and Marketo, enabling segmentation by technology profile and automating campaign triggers based on tech stack changes.

Data & Features: Technographic intelligence, software stack data, company-level buying signals, intent data, Salesforce and HubSpot and Marketo integration, weekly data updates, technology change tracking.

Pros and Cons of Datanyze

Datanyze Best Fit:

Technology sales teams targeting accounts based on software stack and adoption patterns. Marketing teams running technology-focused ABM campaigns. Organizations prioritizing technographic intelligence for ICP refinement and competitive positioning.

Datanyze surfaces technology intelligence at the account level. 11x uses that intelligence to autonomously qualify and engage decision-makers with personalized messaging about competitive positioning and integration.

Datanyze Pricing:

Custom enterprise pricing, typically $20K-$100K+ per year depending on account volume.

How to Choose the Right Clearbit Alternative

Choosing the right Clearbit alternative depends on your data needs, sales motion, and technical maturity. Not all enrichment platforms solve the same problems, even when they appear similar on the surface.

• Start with your enrichment use case: Some teams need simple email and phone verification. Others require full contact, company, technographic, and intent enrichment. Match the platform’s core strengths to your ICP and outbound or ABM strategy.
• Evaluate data accuracy and refresh rates: Prioritize vendors that publish accuracy metrics and clearly explain how often records are updated. Fresh, verified data directly impacts deliverability, speed-to-lead, and conversion rates.
• Assess real-time versus batch enrichment needs: If inbound leads require instant follow-up, choose a platform with webhook-based real-time enrichment. Batch enrichment is better suited for periodic list cleanup and cost-sensitive, high-volume workflows.
• Check CRM and workflow integrations: Deep, bidirectional CRM integrations reduce manual work and prevent data fragmentation. Look for native support for Salesforce and HubSpot, along with flexible APIs or no-code automation options.
• Consider scalability and governance: Enterprise teams should assess compliance standards, role-based access controls, and reliability under high-volume usage. SMBs may prioritize ease of use and minimal admin overhead.
• Compare pricing against actual ROI: Review how pricing scales with usage, seats, or API calls. The best Clearbit alternative is not the cheapest tool, but the one that improves data quality, accelerates pipeline velocity, and increases sales productivity without unnecessary complexity.

Put your enrichment to work with the right Clearbit alternative

Clearbit alternatives now cover a wide range of GTM needs, from email verification and contact databases to visitor identification, technographics, and autonomous execution. The right choice depends on whether your priority is data accuracy, coverage depth, compliance, or how quickly enriched data turns into a pipeline.

This is where 11x changes the model. Instead of stopping at enrichment, 11x combines real-time data enrichment with autonomous outbound and inbound execution across email, LinkedIn, and phone. That means enriched data immediately fuels prospecting, follow-ups, and qualification without SDR handoffs or campaign setup.

Want enriched data to convert into meetings automatically? Explore 11x and see how autonomous AI agents turn enrichment into a pipeline, end-to-end.

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