Modern revenue operations (RevOps) align sales, marketing, and customer success around shared data, workflows, and automation. The result? Faster sales cycles, higher conversion rates, quicker follow-ups, consistent sales forecasting accuracy, increased retention, and better customer experience across the entire customer journey.
It’s more than just customer relationship management or sales automation.
The real power of RevOps comes from AI-driven automation tools that eliminate repetitive tasks. When you synchronize data between Salesforce, HubSpot, and Slack and provide real-time visibility into the sales pipeline, you’re upping your revenue-generating abilities.
At 11x, we’ve seen what happens when teams replace manual work with digital workers. CRM data stays clean, bottlenecks disappear, and sales reps can focus on closing deals, not chasing follow-ups.
Here’s our updated list of the top 10 RevOps tools and their key features for 2025, including automation leaders for data unification, forecasting, and GTM execution.
1. 11x — Your AI Digital Partner for RevOps Automation
Best for: Automating repetitive RevOps workflows, syncing CRM data, and improving forecasting accuracy across sales and GTM operations.
Features: 11x combines AI automation with human-like adaptability. Digital workers like Alice and Julian handle CRM data entry, lead routing, and follow-ups — all while integrating natively with Salesforce, HubSpot, and Slack.
Strengths:
- End-to-end RevOps automation without custom coding
- Real-time syncing and AI-powered workflow optimization
- Works across marketing automation and CRM systems
- Enhances team scalability and process consistency
Weaknesses:
- Requires minimal setup effort for configuration and access permissions
Pricing: Custom pricing based on your RevOps use case. Learn more in our product overview.
Why it stands out: 11x is more than software. It’s an all-in-one RevOps automation platform designed to help sales teams and revenue leaders move faster, with reliable forecasting and actionable insights.
2. Clari — Forecasting and Revenue Intelligence
Best for: Enterprise-level forecasting and real-time pipeline visibility.
Features: Clari connects Salesforce and your broader tech stack to consolidate signals from calls, emails, and deals. Its AI models predict outcomes, identify risks, and generate revenue forecasting dashboards for RevOps teams.
Strengths: Predictive analytics, real-time deal health metrics, cross-functional visibility.
Weaknesses: Complex configuration for SMBs.
Pricing: Enterprise-based quote.
Why it stands out: If your RevOps team struggles with manual forecasts or inconsistent CRM data, Clari’s revenue intelligence platform helps you make informed decisions with confidence and real-time data.
3. Gong — Conversation Intelligence and Forecasting
Best for: Conversation-driven sales performance analysis and coaching.
Features: Gong’s AI-powered conversation intelligence captures and analyzes every customer interaction to reveal deal momentum and risks.
Strengths: Deep analytics for sales reps and leadership; integrates with Salesforce and HubSpot CRMs.
Weaknesses: Requires consistent data hygiene to deliver accurate insights.
Pricing: From $5,000 base plus user licenses.
Why we included it: Gong helps RevOps teams tie engagement metrics directly to revenue forecasting and sales strategies, driving data-driven decisions at scale.
4. LeanData — Intelligent Lead Routing
Best for: Automating lead routing and assignment in complex GTM models.
Features: LeanData simplifies lead management with visual workflow automation, account matching, and routing logic that syncs directly with Salesforce CRM.
Strengths: Smart, rule-based routing that reduces manual errors.
Weaknesses: Requires upfront configuration for clean CRM data.
Pricing: Quote-based, tailored to team size and structure.
Why it’s valuable: LeanData helps RevOps teams eliminate silos between marketing and sales by routing every lead to the right rep in real-time — a must-have for growing SaaS companies.
5. 6sense — Predictive Analytics for Go-to-Market Teams
Best for: AI-driven account-based marketing (ABM) and predictive lead scoring.
Features: 6sense combines intent data, behavioral analytics, and AI forecasting to help revenue teams prioritize which accounts are most likely to convert.
Strengths: Predictive segmentation and cross-channel orchestration.
Weaknesses: Costly for startups; requires data integration.
Pricing: Starts around $30,000/year.
Why we included it: 6sense empowers RevOps and marketing teams with data-driven decisions, ensuring outreach is timely and targeted.
6. Demandbase — ABM and Revenue Operations
Best for: Large B2B companies scaling personalized go-to-market campaigns.
Features: Demandbase integrates marketing, sales, and customer success data to deliver unified ABM automation and real-time account intelligence.
Strengths: Strong AI-driven personalization and advanced dashboards.
Weaknesses: Requires a sophisticated tech stack for full functionality.
Pricing: Custom enterprise plans.
Why it’s on the list: Demandbase helps teams optimize the customer lifecycle, from first touchpoint to renewal, while providing AI-powered revenue insights.
7. Syncari — Unified Data and Workflow Automation
Best for: Cleaning and syncing CRM data across RevOps tools.
Features: Syncari automates data harmonization between HubSpot, Salesforce, and other GTM apps. It ensures every team member operates from the same real-time dataset.
Strengths: No-code setup, multi-directional sync, and powerful automation features.
Weaknesses: Requires ongoing monitoring to maintain forecasting accuracy.
Pricing: Custom enterprise packages.
Why it matters: Syncari’s unified data approach lets RevOps leaders streamline operations and avoid reporting inconsistencies that can block decision-making.
8. InsightSquared — Revenue Intelligence and Forecasting Dashboards
Best for: Reporting-heavy teams that need real-time forecasting and analytics.
Features: InsightSquared offers 350+ customizable dashboards for revenue forecasting, pipeline analysis, and performance tracking.
Strengths: Strong visualization and CRM integration with Salesforce.
Weaknesses: Data refresh rates can lag on legacy systems.
Pricing: Quote-based.
Why we like it: For data-first RevOps leaders, InsightSquared brings visibility and control, delivering actionable insights to optimize pipeline health.
9. Outreach — Sales Engagement and RevOps Automation
Best for: Coordinating sales engagement and AI-driven workflows.
Features: Outreach automates prospect sequences, follow-ups, and engagement metrics while connecting marketing and sales in a unified platform.
Strengths: Tight Salesforce and Slack integrations and real-time engagement tracking.
Weaknesses: Steeper learning curve for smaller teams.
Pricing: Tiered per-user plans.
Why it’s a RevOps favorite: Outreach transforms fragmented workflows into a cohesive, automated sales engine — critical for aligning marketing and RevOps operations.
10. Apollo.io — All-in-One Prospecting and CRM Automation
Best for: SMBs building outbound automation without heavy setup.
Features: Apollo.io combines CRM, marketing automation, and enrichment in one app. Teams can automate outreach, lead scoring, and email personalization while syncing back to HubSpot or Salesforce.
Strengths: Affordable, fast onboarding, built-in automation tools.
Weaknesses: Less robust for forecasting or enterprise data ops.
Pricing: Free plan available; paid from $59/month.
Why it’s great for SMBs: Apollo.io gives smaller GTM teams a simple way to scale outreach automation and manage the entire sales process in one platform.
Comparison Table: Top RevOps Tools for 2025
Compare all the RevOps we’ve just discussed, side by side:
11x
- Best For: AI workflow automation & RevOps orchestration
- AI-Powered: ✅
- CRM Integration: Salesforce, HubSpot
- Slack: ✅
- Forecasting: ✅
- Pricing: Custom
Clari
- Best For: Enterprise forecasting
- AI-Powered: ✅
- CRM Integration: Salesforce
- Slack: –
- Forecasting: ✅
- Pricing: Enterprise quote
Gong
- Best For: Conversation intelligence
- AI-Powered: ✅
- CRM Integration: Salesforce, HubSpot
- Slack: –
- Forecasting: ✅
- Pricing: From $5K base
LeanData
- Best For: Lead routing automation
- AI-Powered: ⚙️
- CRM Integration: Salesforce
- Slack: –
- Forecasting: –
- Pricing: Quote
6sense
- Best For: Predictive analytics for GTM
- AI-Powered: ✅
- CRM Integration: Salesforce, HubSpot
- Slack: –
- Forecasting: ✅
- Pricing: From $30K/yr
Demandbase
- Best For: ABM + revenue ops
- AI-Powered: ✅
- CRM Integration: Salesforce
- Slack: –
- Forecasting: ✅
- Pricing: Quote
Syncari
- Best For: Data unification
- AI-Powered: ✅
- CRM Integration: Salesforce, HubSpot
- Slack: –
- Forecasting: –
- Pricing: Enterprise
InsightSquared
- Best For: Forecasting dashboards
- AI-Powered: ✅
- CRM Integration: Salesforce
- Slack: –
- Forecasting: ✅
- Pricing: Quote
Outreach
- Best For: Sales engagement workflows
- AI-Powered: ✅
- CRM Integration: Salesforce
- Slack: ✅
- Forecasting: ✅
- Pricing: Tiered
Apollo.io
- Best For: All-in-one outbound automation
- AI-Powered: ⚙️
- CRM Integration: Salesforce, HubSpot
- Slack: –
- Forecasting: –
- Pricing: From $59/mo
How to Choose the Right RevOps Tools
When evaluating RevOps tools, think less about brand names and more about gaps in your current tech stack:
- Start with your bottlenecks.
Identify whether you’re struggling with data accuracy, CRM visibility, or automation inefficiencies. - Check CRM compatibility.
Integration with Salesforce and HubSpot ensures consistent customer data and reliable forecasting. - Focus on automation workflows.
Look for tools that remove repetitive tasks and support real-time syncing to eliminate silos. - Assess reporting dashboards.
Choose platforms that give you accurate KPIs and metrics for pipeline health and sales performance. - Balance cost and scalability.
Compare pricing and functionality. 11x, for example, scales with your team while automating both operational and strategic tasks.
For further insights, see our comparison of top sales automation software or read The Ultimate Guide to Digital Workers for GTM Teams.
Move Your RevOps Forward with 11x
If your revenue operations software still depends on manual updates, it’s time to automate the busywork.
11x helps RevOps leaders streamline workflows, maintain clean CRM data, and optimize forecasting — without adding more apps or complexity to your tech stack.
Our AI-powered digital workers connect your Salesforce, HubSpot, and Slack environments to eliminate silos and drive revenue growth through automation that scales with your business.
Book a demo or explore how Alice and Julian help your RevOps teams make faster, more informed decisions — and keep your revenue engine running around the clock.
Frequently Asked Questions
RevOps stands for Revenue Operations — a discipline that unites marketing, sales, and customer success under one operational framework. It ensures data, processes, and tools are aligned to drive consistent revenue growth.
A RevOps specialist manages CRM data, automation workflows, forecasting models, and cross-department processes to keep revenue teams operating efficiently.
A CRM (Customer Relationship Management) system tracks interactions and data, while RevOps is the strategic function that integrates CRMs, automation tools, and workflows to manage the entire revenue lifecycle.
Platforms like 11x, Clari, and Outreach provide AI-driven automation for forecasting, lead routing, and data sync. 11x stands out for its digital workers that automate RevOps end-to-end across Slack, HubSpot, and Salesforce.
