Top 5 Best AI Sales Agents in 2025
If you're in sales, you know the grind: repetitive tasks, slow follow-ups, messy workflows, and hours lost digging through customer data instead of closing deals. The good news? The latest AI sales agents automate the work your team hates—faster, smarter, and at scale. And with agentic AI projected to generate over 60% of the new value AI will unlock in marketing and sales, these tools are quickly becoming essential to modern revenue teams.
An actual AI sales agent is more than a tool; it's an autonomous, 24/7 AI-powered digital worker that handles outreach, lead qualification, phone calls, research, follow-ups, and even books meetings automatically.
Whether you want an outbound AI sales agent, an AI sales agent for LinkedIn, or a system that integrates with your CRM tech stack, AI agents are now powerful enough to operate almost like a virtual SDR.
Key Takeaways
- Traditional forecasting methods are failing sales teams; 67% of ops leaders say accurate forecasting is more complex than ever, making AI-driven approaches essential for predicting revenue with confidence.
- AI sales forecasting analyzes real-time data across customer behavior, deal progression, and rep performance, uncovering patterns humans miss and replacing manual Excel reporting with dynamic insights.
- Autonomous AI agents like 11x's Alice and Julian feed clean, real-time activity data directly into your CRM, eliminating manual data entry and improving forecasting accuracy at scale.
What is an AI sales agent?
An AI sales agent is an autonomous system that uses machine learning, natural language processing, and real-time data analysis to execute complex sales tasks with little or no human input.
Unlike traditional sales tools or basic chatbots, modern agents learn from customer profiles, adapt based on behavioral metrics, and optimize their actions over time.
These agents use advanced artificial intelligence, machine learning, and automation tools to help you prioritize leads, qualify potential customers, and identify your ideal customer profile with precision. Modern agents can also analyze website visitors in real time, automatically segment records, and use AI-driven logic to score leads based on intent and engagement.
Types of AI sales agents
The market for AI sales agent software can be broadly categorized into two main types:
- Autonomous Agents: These operate independently, owning a complete outcome — for example, an outbound AI tool that performs end-to-end prospecting, uses AI to send personalized outreach, makes phone calls, handles objections, logs activities into HubSpot, and books meetings without any manual effort.
- Assistive Agents: These support human sales reps by providing real-time summaries, research, call preparation, and conversational AI assistance. They improve response times, customer engagement, and overall customer satisfaction.
Whether you’re a startup or scaling company, AI agents adapt to your company size and business needs, offering flexible pricing tiers and ready-to-use templates for fast deployment. Many assistive agents function as an AI assistant, guiding your team on using AI to optimize conversion workflows.
5 best AI sales agents in 2025
AI is transforming sales, automating prospecting, outreach, and lead qualification. These platforms help teams identify new leads, improve lead scoring, enrich profiles, and surface more qualified leads to sales reps without requiring extra headcount. They support deep segmentation, automated research, and fast identification of the best potential customers to engage.
Here are five top AI sales agents of 2025, helping teams save time, engage more effectively, and drive revenue with more intelligent, data-driven workflows.
11x (Alice & Julian)

11x provides two distinct AI sales agents: Alice, an AI SDR, and Julian, an AI Phone Agent. Alice handles outbound prospecting and engages prospects across multiple channels to build pipeline, while Julian specializes in inbound phone qualification, learning from every call to adapt to business needs. These agents are designed to operate as autonomous members of a sales team, executing complete workflows from start to finish.
Key features:
- Alice (AI SDR): Engages prospects across email and LinkedIn to drive qualified meetings.
- Julian (AI Phone Agent): Handles inbound lead calls, qualifies them in real-time, and operates 24/7.
- Autonomous Operation: Both agents function with human-like intelligence and require no direct human intervention to complete tasks.
- Multilingual Capabilities: Can engage with prospects in multiple languages.
- CRM Integration: Seamlessly integrates with existing CRM systems to log activities and update records.
Pros of 11x:
- Truly autonomous operation: Handles entire SDR workflow end-to-end with a fast speed-to-lead (calls within 1 minute).
- Advanced data sources: 11x unifies 21+ premium data sources to reveal high-intent prospects early.
- Smart research agents: AI agents pull deep, real-time insights to power highly contextual outreach.
- Deliverability at scale: AI-driven systems keep deliverability high, even at massive email volumes.
- CRM-first workflows: 11x syncs seamlessly with major CRMs to keep all data clean and up to date.
- Enterprise-ready from day one: Built with strong security, compliance, and dedicated enterprise support.
ROI Impact: Gupshup saw a 50 % increase in SQLs per SDR after adopting Alice, enabling a 1.5× boost in output per rep, and freeing up time for strategic initiatives like calling and rapid campaign testing, all without increasing headcount.
Artisan (Ava)

Artisan's AI sales agent, Ava, is a virtual AI SDR designed to automate the entire outbound demand generation process. She operates within the Artisan platform to find and research leads, craft hyper-personalized outbound messages, and engage interested prospects.
Key features:
- Automated Prospecting: Finds and researches leads using technographic, firmographic, and intent data.
- Hyper-Personalized Messaging: Crafts unique outbound messages for email and LinkedIn using a personalization waterfall.
- Multi-Channel Sequencing: Executes outreach campaigns across both email and LinkedIn.
- Sentiment Analysis: Automatically detects positive and negative responses to hand over qualified leads.
- Self-Optimization: Refines her writing style and approach based on performance to improve response rates.
Pros and cons of Artisan
Reply.io

Reply.io offers AI sales agents as a core part of its sales engagement platform, designed to handle outreach and lead engagement autonomously. These agents use AI to create and manage multichannel sequences, personalizing each interaction to improve connection rates. The agents can be hired to take over the entire process, from initial outreach to booking meetings, all within the Reply.io ecosystem.
Key features:
- AI SDR Functionality: Can be hired to manage outbound sales sequences autonomously.
- AI-Powered Personalization: Uses "AI Variables" to craft unique, personalized emails for each prospect.
- Multichannel Operation: Executes outreach across email, LinkedIn, calls, and SMS.
- 24/7 Automation: Works around the clock to engage leads and book meetings.
- Real-time Data Search: Enriches profiles with up-to-date information to improve personalization.
Pros and cons of Reply.io
Salesforce Agentforce

Salesforce Agentforce is a platform for building and deploying custom AI agents that operate directly on trusted CRM data. These agents are autonomous, proactive applications designed to execute specialized tasks for both employees and customers. Agentforce allows companies to create their own AI agents using a low-code builder, leveraging existing workflows and business logic to automate processes across any channel.
Key features:
- Custom Agent Builder: A low-code tool to build and deploy bespoke AI agents.
- Autonomous Reasoning: Agents use LLMs to analyze context, reason through decisions, and take next steps autonomously.
- CRM-Native Operation: Built directly on the Salesforce platform, ensuring agents act on secure and trusted data.
- Omnichannel Action: Can be integrated into any system and take action across any channel.
- Human Escalation: Capable of escalating complex issues to human agents when necessary.
Pros and cons of Salesforce Agentforce
Clay

Clay's AI agent, Claygent, is a specialized AI research agent designed to find and report back on any question by visiting a list of domains. It is not a fully autonomous sales agent but rather a powerful tool for GTM teams to gather unique data and generate targeted insights for their campaigns. Claygent can interact with websites, apply filters, fill out forms, and retrieve structured data to enrich lead lists.
Key features:
- AI Research Agent: Can be prompted to visit websites and find specific information.
- Web Interaction: Uses a "Navigator" to interact with pages, including filling out forms and clicking buttons.
- Custom Prompts: Can be directed with custom prompts to find unique data tailored to a company's value proposition.
- First-Party Data Integration: Connects to internal data sources like Gong transcripts or Salesforce opportunities for context.
- Data Enrichment: Specializes in researching and enriching both company and people data from public sources.
Pros and cons of Claygent
Benefits of AI sales agent for your sales team
AI agents help you score leads, update ideal customer profile fields, and use AI-driven enrichment to highlight qualified leads most likely to convert. Their segmentation workflows automatically organize new leads by behavior, intent, company size, and industry.
Deploying an AI sales agent delivers a massive return on investment by fundamentally changing how your sales team operates.
- Increased Rep Productivity: Agents handle routine, time-consuming tasks like lead qualification, follow-ups, and data entry. Your salespeople are freed up to focus on strategic activities like relationship building and closing deals, enabling them to hit quota faster.
- Faster Response Times: Agents provide instant, 24/7 engagement for inbound leads, eliminating delays. Speed-to-lead is maximized, which is a primary driver of higher conversion rates.
- Accuracy and Consistency: When powered by up-to-date, comprehensive data sources, agents deliver consistently accurate outputs, free from manual errors. This leads to improved data integrity in your CRM and more reliable forecasting.
- Scalability: Agents handle large volumes of leads without the need to hire more salespeople. You can instantly scale your outreach and lead-generation efforts to meet market demand.
Top use cases for an AI sales agent
The versatility of an AI sales agent means it can augment nearly every role in your sales process. Here are the most common and impactful use cases:
1. Scaled outreach and personalized follow-ups
An AI sales agent can autonomously perform personalized communications at scale. This includes:
- Personalized Emails: Crafting and sending highly personalized emails based on prospect data.
- Social Media Engagement: Handling outreach and initial qualification on platforms like LinkedIn.
- Intelligent Follow-ups: Executing complex, multi-touch nurture sequences that adapt based on prospect engagement, ensuring no lead is left cold.
2. Autonomous lead qualification process and meeting booking
This is where the AI sales agent truly shines. It can act as your virtual SDR, performing the full qualification cycle:
- Lead Qualification: Engaging prospects via chat, email, or an AI sales agent call to determine their fit and intent before routing to sales. AI agents can execute your lead scoring system to ensure only high-quality leads are handed over to sales.
- Meeting Booking: Handling all the back-and-forth to schedule meetings and book meetings directly onto your sales rep's calendar.
- Answering FAQs: Providing instant answers to common product questions, moving prospects further down the funnel.
3. Data management and CRM hygiene
The agent ensures your CRM is always clean and up-to-date by:
- Automated Enrichment: Automatically enriching lead records with accurate demographic, firmographic, and technographic data sources from different providers (e.g, phone numbers, job titles).
- Activity Logging: Logging every interaction, sales call summary, and follow-up note directly into your CRM without manual input.
Improve your GTM motion with 11x Digital Workers
As more teams adopt AI, GTM organizations rely on AI-driven sales workflows that automatically score leads, align outreach to ideal customer profile criteria, and surface insights backed by real case studies. These systems simplify lead scoring, streamline qualification, and support scalable, autonomous revenue operations.
If you're ready to see how AI sales agents can handle your entire sales process end-to-end, freeing up your team to focus on closing deals, book a demo to see 11x Alice and Julian in action.
Frequently Asked Questions
While the "best" AI sales agent depends on your specific needs, 11x is widely recognized for its fully autonomous Digital Workers, Alice and Julian. For enterprise teams already embedded in the Salesforce ecosystem, Salesforce Agentforce is a powerful alternative.
Several AI sales agent tools excel at booking meetings. 11x's Digital Workers handle the entire process autonomously, while specialized tools like Setter AI and CloseBot focus specifically on appointment setting.
For sales calls, 11x's Julian is a top-rated agent specifically designed for inbound phone calls. Other notable tools include Attention for real-time guidance and Cresta for enterprise-grade objection handling.
The best software depends on your use case. For full autonomy, 11x and Artisan are top contenders. For CRM-embedded solutions, look to Salesforce Agentforce and HubSpot. For multichannel outreach, Reply.io is a strong choice, and for data enrichment, Clay is a leader.
