CRM Integration
Your CRM stays the source of truth.
Bi-directional CRM syncs that actually work. Every activity tracked, every exclusion rule followed, every field under your control.No middleware. No manual logging.
.avif)
Overview
Automatic logging
Emails, research, replies, call status, outcome, transcript, and custom variables all write back to the fields you choose.
Triggers from CRM events
A new lead or contact is created. Alice can start email sequence or Julian can call automatically. No delay.
Full control over access
Granular read and write permissions let you control exactly what 11x can access and what it writes back.
Trusted by leading GTM teams:
Data in, data out, on your terms.
Custom field mapping
Map lead and account data, activities, call outcomes, transcripts, summaries, and custom variables to the exact fields your team uses. Your CRM schema stays intact. 11x writes to it, not around it.
Auto-create new contacts
When Alice finds a new load or when an unknown prospect calls in, Julian creates the CRM record and populates it automatically. No lead falls through.
Bi-directional sync
Changes in your CRM are pulled in automatically. Lead status, contact ownership, and routing rules stay current in both directions without manual intervention.
Native Salesforce, HubSpot, Pipedrive, and Zoho connectors
Direct integrations with no middleware. For other CRMs, the API lets you pull in data, trigger calls, push data, and sync records.
Pipeline from leads you'd written off.
1.5x increase
in SQLs per SDR
"We chose 11x for their commitment to partnership. They were willing to build with us, experiment, and learn what works. We didn't know what was possible at first, but the quality of the output now is incredibly impressive."
Zoë McKenzie
Director of RevOps Technology at Checkr
"11x became the execution layer behind our inbound and outbound motions. It made our sales operation leaner, more efficient, and easier to scale."
Mark Deacon
Chief Revenue Operations Officer
$1M+ pipeline
generated in first 3 months
%20(656%20x%20164%20px)%20(3).png){kind=icon}
35% of pipeline
generated by 11x within first 3 months
%20(656%20x%20164%20px)%20(4).png){kind=icon}
"We evaluated twelve solutions and 11x was the only one with real AI personalization. Without 11x, we’d still be pushing generic outreach and bleeding limited budget just to hit our numbers."
Russell Thomas
Chief Executive Officer (CEO)
%20(656%20x%20164%20px)%20(7).png){kind=icon}
Explore more from the platform
