How Brainsuite Won Back 40% of Its SDR's Week with 11x
"The main difference with 11x is the individual onboarding and 1-1s each week. That structure keeps us aligned on exactly what we expect and where we are heading."
"11x gave us a way to scale outbound and reach pipeline results. And I got real time back, instead of losing it to research and follow-ups."
"I run our region’s outbound on my own. 11x has given me two hours back every day to focus on real conversations. The rest runs in the background to create pipeline, even while I sleep. "
"When I'm asleep, Alice keeps sourcing and sending. The next morning, the responses are waiting and I can get to booking a meeting right away."
"Before 11x, five hours of my day went to manual outbound. Now that runs in the background, and I spend my time on strategy, new campaigns, and the qualified conversations that actually move deals."
"I love 11x. We had them at a previous company and chose to bring it here because it gives us a hyper-personalized approach that stands out from the normal emails flooding people's inboxes."
"The main difference with 11x is the individual onboarding and 1-1s each week. That structure keeps us aligned on exactly what we expect and where we are heading."
"11x gave us a way to scale outbound and reach pipeline results. And I got real time back, instead of losing it to research and follow-ups."
"I run our region’s outbound on my own. 11x has given me two hours back every day to focus on real conversations. The rest runs in the background to create pipeline, even while I sleep. "
"When I'm asleep, Alice keeps sourcing and sending. The next morning, the responses are waiting and I can get to booking a meeting right away."
"Before 11x, five hours of my day went to manual outbound. Now that runs in the background, and I spend my time on strategy, new campaigns, and the qualified conversations that actually move deals."
"I love 11x. We had them at a previous company and chose to bring it here because it gives us a hyper-personalized approach that stands out from the normal emails flooding people's inboxes."
"I run our region’s outbound on my own. 11x has given me two hours back every day to focus on real conversations. The rest runs in the background to create pipeline, even while I sleep. "
Brainsuite is an AI platform for predictive creative effectiveness, founded in Germany. They help marketing and insights leaders predict how consumers will respond to creative before launch, combining neuroscience and AI to replace guesswork. Their customers span global consumer brands across FMCG, automotive, fashion, furniture, food and beverage, and banking, including household names like PepsiCo, Unilever, eBay, and Vodafone.
A one-person outbound function with no room to scale
Christian runs outbound for all regions, largely on his own. Before 11x, the work was relentless and almost entirely manual. Lead sourcing, research, and targeted messaging ate up close to five hours of every eight-hour day, and outreach stopped the moment his day ended.
The existing stack kept activity moving. HubSpot held the sequences, professional networks drove social selling, and supporting tools filled the gaps. What it could not do was add speed or volume. Brainsuite wanted to raise its SDR targets and push more pipeline through more channels, without hiring a bigger team to get there.
Deliverability was a problem too. Too much cold outreach landed in spam, so the right people never saw it.
11x came in by reputation rather than a cold pitch. Katrin, who leads the marketing function, had used it before:
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Always-on outreach, built into the existing workflow
Brainsuite brought on 11x to automate sourcing and outreach and run it alongside the team. Alice integrated directly with HubSpot and powered a mix of campaigns from a single workflow:
- Cold outbound with multiple entry points across the DACH, US, UK, and EU target list
- Event campaigns tied to the region’s largest marketing events
- Webinar and social selling sequences to widen reach
- Content-based outreach by sending relevant material to the right person
Coverage that doesn’t clock out
Because Alice runs continuously, outreach no longer stops when Christian logs off. It keeps sourcing and sending overnight, so responses are waiting the next morning. An enhanced email deliverability system ensures emails actually land in primary mailboxes, in front of the right buyers.
"When I'm asleep, Alice keeps sourcing and sending. The next morning, the responses are waiting and I can get to booking a meeting right away."
An onboarding built on alignment
Brainsuite connected its CRM on the first call, aligned on expectations and target metrics early, and met weekly with its 11x contact to keep momentum. Christian points to that cadence as the difference-maker:
"The main difference with 11x is the individual onboarding and 1-1s each week. That structure keeps us aligned on exactly what we expect and where we are heading."
Pipeline showed up fast
In its first 90 days, 11x influenced over $315K in pipeline for Brainsuite, with pipeline up more than 30% and the first sourced deals now in late-stage review. For an early program, speed to pipeline is the proof point.
Time back for higher-value work
Manual outbound dropped from five hours a day to roughly three. That gives Christian close to two hours back every day, around 40 hours a month, the equivalent of a full working week returned to discovery and qualification instead of sourcing and follow-ups. The work that fills the top of the funnel now runs in the background, and the team focuses on the conversations that move deals.
"Before 11x, five hours of my day went to manual outbound. Now that runs in the background, and I spend my time on strategy, new campaigns, and the qualified conversations that actually move deals."
Reach that compounds
At OMR 2026, one of Germany's largest digital marketing events, half of their booked booth meetings came from 11x outreach, the single largest source. Professional network requests were widely accepted, widening Christian's network and giving his content more of an audience. And with deliverability scaled, emails reach inboxes rather than spam folders, so volume actually converts to conversations.
A higher-value SDR motion, and internal buy-in
Sourcing and follow-ups moved from manual to automated, the SDR motion shifted toward qualified conversations, and AEs and management now see consistent, higher-quality leads coming through. The early read from the wider team is positive, which matters for a program that is still in its first quarter.
Looking Ahead
Brainsuite plans to expand its 11x programs into new markets, layer in more campaign types, and keep building on an early program that is already producing pipeline.
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