How Mapped booked a month of meetings weekly, increasing pipeline by 75% with 11x
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"The time saved with 11x has been exponential. All of the monotonous work of multi-step cadences, research, prospecting, and message generation takes quite a bit of time. 11x cut it down dramatically."
"I've done all of this manually before. The scripting, the messaging, the calls, watching your inbox at all times. The tediousness of it would be detrimental. I'm glad 11x exists today."
"The knowledge base is instrumental to good sales outreach. When your ICP spans nine verticals, other tools constrain you to a filters page. With 11x I can feed in documents, text files, and PDFs, and mold campaigns to my own liking."
"The key evaluation criteria revolved around intent signals. We wanted to make sure we were hitting people at the right time, not just at random times. That was the biggest factor in our decision to go with 11x."
"The time saved with 11x has been exponential. All of the monotonous work of multi-step cadences, research, prospecting, and message generation takes quite a bit of time. 11x cut it down dramatically."
"I've done all of this manually before. The scripting, the messaging, the calls, watching your inbox at all times. The tediousness of it would be detrimental. I'm glad 11x exists today."
"The knowledge base is instrumental to good sales outreach. When your ICP spans nine verticals, other tools constrain you to a filters page. With 11x I can feed in documents, text files, and PDFs, and mold campaigns to my own liking."
"The key evaluation criteria revolved around intent signals. We wanted to make sure we were hitting people at the right time, not just at random times. That was the biggest factor in our decision to go with 11x."
"The time saved with 11x has been exponential. All of the monotonous work of multi-step cadences, research, prospecting, and message generation takes quite a bit of time. 11x cut it down dramatically."
Mapped is the independent data layer for smart buildings. The platform automatically discovers, extracts, and normalizes data from building systems, so teams get portfolio-wide access to their building data without manual reconfiguration.
Owners, operators, and software vendors across commercial real estate, retail, healthcare, and higher education build on Mapped as their single source of truth.
One SDR, nine verticals, and outreach that didn’t get responses
Before 11x, Mapped ran outbound on a traditional enrichment and sequencing stack. Campaigns went out to 500 to 1,500 companies at a time. The results didn't follow. Replies were rare, ghosting was constant, and the volume triggered deliverability flags on their sending domains.
The structural problem that existed was bandwidth. Donovan Fitch, Mapped's only SDR, was responsible for the entire outbound motion across nine verticals: research, prospecting, multi-step cadences, message drafting, and follow-up, all manual.
When the team evaluated AI outbound platforms, one capability decided it.
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11x did the rest. Donovan was running campaigns within 30 minutes of logging in.
Test fast, pivot to the ICP that works, then scale
Mapped went heavy on experimentation. Early campaigns targeted enterprise owner-occupiers directly, but the market wasn't responding. So instead of going deep on the same ICP, Mapped used 11x to run parallel campaigns, iterate on the results, and pivot everything to their flagship ISV persona.
The pivot showed results quickly. Within three weeks of refocusing on ISVs, Donovan had a significant increase in booked meetings.
Central to that speed is 11x's Campaign Strategist feature. Instead of the blank filters page most sales tools start from, the feature acts as a conversational interface: Donovan describes the play he wants to run in plain language, with all the detail he can give it, and it builds the campaign with him.
With that, plus a weekly working session with their dedicated CSM, Mapped now runs:
- Parallel ICP testing. Multiple campaign variants live at once, with soft-touch and direct meeting-ask variants split-tested from day one.
- Intent-driven prospecting. Live signals so outreach lands when prospects are warmest, with energy and sustainability angles performing best.
- Event campaigns. Speaker and exhibitor lists turned into pre-event outreach, booth traffic, and automated follow-up. The result was Mapped's best event to date, with pipeline sourced directly from the campaign and prospects walking up to the booth familiar with the company.
- Deep-research messaging across email and social. Outreach grounded in a holistic view of each prospect, not just their latest post.
"11x’s research goes a lot deeper than your typical 'I saw you posted this.' It gains a holistic perspective of the prospect and allows for much better messaging. I've received compliments on things I said that I didn't even write."
Underneath all of it sits the Knowledge Base. With an ICP spanning nine verticals, Mapped feeds 11x its own positioning docs and lets every campaign pull from that context.
"The Knowledge Base is instrumental to good sales outreach. When your ICP spans nine verticals, other tools constrain you to a filters page. With 11x, I can feed in documents, text files, and PDFs, and mold campaigns to my own liking."
From zero to a compounding pipeline
Mapped set its own bar at the start of the engagement and 11x cleared both, doubling reply target and nearly tripling the rate at which contacts convert to meetings. The team is expanding across products on the 11x platform, with the dialer next, so intent signals convert into live conversations the moment a prospect is warmest.
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