The State of AI in GTM Report

The definitive report on how revenue teams are actually deploying AI. Built on thousands of buyer conversations and hundreds of live 11x deployments.

What's working in AI for GTM, and what's quietly failing

Benchmarks from 1,000+ revenue leaders

Playbooks you can put to work this quarter

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Key findings.

The numbers most teams are getting wrong about AI in go-to-market.

RESEARCH HIGHLIGHTS

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ADOPTION

001

of organizations now use AI in at least one business function

Source: McKinsey, The State of AI 2026

IMPACT

002

of organizations using GenAI report measurable EBIT impact

Source: McKinsey, The State of AI 2026

PERFORMANCE

003

of AI high performers attribute 60%+ of EBIT to AI

Source: McKinsey, The State of AI 2026

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001

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