Ramp Ranks 11x #1 in Enterprise Adoption for AI-First GTM

Imaan Sultan
Growth @ 11x
May 14, 2026
AI Summary

Ramp's spend report on AI-native GTM software is out and 11x is #1 in enterprise adoption.

Enterprises don't buy hype. They buy outcomes.

Ramp Rate is built from anonymized procurement data across thousands of companies and twelve months of actual spend. It measures where budget actually moves. Where companies decide to renew. Where they double down.

40% of enterprises buying in this category chose 11x. Double the next vendor on the list.

A few years ago, AI-native GTM at a Fortune 500 was a thesis. The pitch was theoretical. The proof points were thin. The org chart didn't have a seat for digital workers yet.

Today it's a budget line.

Alice and Julian are in production at companies running serious revenue. They're booking meetings, qualifying inbound, and handling the parts of the funnel that used to require a team of twenty. The work is happening every day, at scale, in the systems enterprise buyers already use.

The pattern we see across our enterprise customers is the same. Reps spend less time on the execution layer and more time on the judgment layer. Pipeline gets built around the clock. Inbound gets handled the moment it lands. The work that used to sit in a queue gets done in parallel, and the team moves up the stack to the parts of the job that actually need a human.

This is what leverage looks like inside a modern GTM org. We're not replacing people. We're giving them more output per person, more territory covered, more signal acted on, and more room to focus on the conversations that close deals.

Thank you to the enterprise teams who trust us to accelerate their growth. Your feedback shapes Alice and Julian everyday and raises the bar on what a digital worker should be. The product gets better because you push it harder.

We're not done, we've barely started. We look forward to all there is to come.

Onwards,

The 11x Team

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