Las Vegas has become the epicenter for B2B sales professionals looking to sharpen their skills, discover emerging technologies, and build connections that translate into pipeline. For teams leveraging AI-powered outbound, these events offer critical insights into where the industry is heading and how to stay competitive.
From intimate 400-attendee prospecting workshops to massive conferences drawing thousands of sales leaders, 2026 brings a packed calendar of must-attend events. This guide breaks down the eight most valuable sales events happening in Las Vegas, complete with dates, venues, pricing, and strategic recommendations for maximizing investment.
Key Takeaways
- April through November offers continuous learning opportunities with eight major sales-focused events spread across Las Vegas venues
- Registration costs range from $995 to $4,350+ depending on event tier and booking timing
- LeadsCon and OutBound Conference represent the highest-value events for teams focused on lead generation and outbound prospecting
- Gartner CSO Conference provides direct access to 33+ analysts and research-driven strategies for sales leadership
- Ai4 2026 is America's largest AI conference, critical for understanding how AI agents are transforming sales execution
- OutBound Conference's 400-person cap creates intimate networking opportunities impossible at larger events, selling out quickly each year
Why Las Vegas Dominates the Sales Event Calendar
Las Vegas hosts more major sales conferences than any other U.S. city for good reason. The city offers world-class convention infrastructure, direct flights from every major market, and venues that accommodate everything from intimate executive roundtables to 5,000+ attendee expos.
For B2B sales professionals, these events serve multiple purposes:
- Competitive intelligence gathering on emerging tools and methodologies
- Networking with decision-makers who may become customers or partners
- Training and skill development from industry practitioners
- Technology discovery for sales automation, AI, and revenue operations
The eight events below represent the highest-value opportunities for sales leaders, SDRs, account executives, and revenue operations professionals in 2026.
1) LeadsCon Las Vegas 2026
- Date: April 22-24, 2026
- Venue: MGM Grand Las Vegas, 3799 S Las Vegas Blvd
- Registration: Starting at $999 early bird
- Expected Attendance: 2,700+ attendees
LeadsCon is one of the largest conferences dedicated to performance marketing and lead generation, bringing together lead buyers, marketers, and sales professionals across more than 25 industries. Sessions cover lead generation strategies, customer acquisition, compliance topics such as TCPA, CCPA, and data privacy, and multi-channel prospecting techniques. Corporate lead buyers may qualify for discounted registration, and attendees can purchase cancellation insurance through April 2, 2026.
Best For: Sales, marketing, and demand generation professionals looking to improve lead generation and customer acquisition strategies.
2) Adobe Summit 2026
- Date: April 19-22, 2026
- Venue: Las Vegas Convention Center, 3150 Paradise Rd
- Format: In-person, 4 days
Adobe Summit brings together enterprise marketing and digital experience professionals to explore customer journey optimization, AI-powered marketing, and modern MarTech strategies. Sessions focus on enterprise customer experiences, advanced marketing workflows, digital experience platforms, and aligning marketing and sales through data-driven personalization.
Best For: Enterprise marketing leaders and digital experience professionals seeking to improve customer engagement and marketing technology strategies.
3) Gartner CSO & Sales Leader Conference 2026
- Date: May 19-20, 2026
- Venue: Caesars Palace, 3570 S Las Vegas Blvd
- Registration: $3,225 to $4,350+, varies by timing and attendee type
- Expected Attendance: 1,500+ sales leaders
- Contact: 1-855-761-9211 or [email protected]
The Gartner CSO & Sales Leader Conference brings together chief sales officers, CROs, and senior revenue leaders to explore research-backed strategies for modern sales organizations. The 2026 agenda focuses on AI-driven sales strategy, sales force effectiveness, revenue operations, forecasting, customer growth, and organizational performance. Attendees also gain access to Gartner analysts, executive networking opportunities, and a showcase of the latest sales technology solutions.
Best For: Chief Sales Officers, CROs, VPs of Sales, and senior sales executives seeking research-backed strategies for AI adoption and revenue growth.
For sales leaders evaluating how digital workers fit into their GTM strategy, this conference provides the strategic framework for AI adoption decisions.
4) Sales 3.0 Summit 2026
- Date: June 3-4, 2026
- Venue: Las Vegas, NV, specific venue TBA
- Registration: $995 to $1,495
- Expected Attendance: 500 to 800
Sales 3.0 Summit focuses on the next generation of AI-driven sales, helping sales leaders evolve beyond traditional CRM and sales enablement. Sessions cover AI-powered forecasting, prescriptive selling, conversation intelligence, sales coaching, rep productivity analytics, revenue operations, and modern sales methodologies. With a smaller attendee base, the event offers more opportunities for meaningful networking and direct interaction with speakers.
Best For: Sales operations leaders, VPs of Sales, and sales directors looking to implement AI across their sales organizations.
5) Ai4 2026
- Date: August 4-6, 2026
- Venue: The Venetian Las Vegas, 3355 S Las Vegas Blvd
- Format: In-person, 3 days
Ai4 is one of the largest AI conferences in North America, bringing together business executives, technology leaders, and AI professionals to explore the latest developments in artificial intelligence. The agenda includes dedicated AI agent tracks, industry-specific sessions, hands-on AI training, and discussions on enterprise AI adoption across sectors. Attendees can also participate in networking events, industry meetups, and product demonstrations throughout the conference.
Best For: AI technology leaders, business executives, data scientists, AI engineers, product managers, and IT professionals exploring enterprise AI adoption.
6) B2B Marketing Expo Las Vegas 2026
- Date: September 23-24, 2026
- Venue: Las Vegas Convention Center, 3150 Paradise Rd
- Expected Attendance: 5,000+
- Format: In-person, 2-day expo
B2B Marketing Expo is one of the leading B2B marketing events in the US, bringing together marketers, sales professionals, and solution providers to explore the latest demand generation strategies and marketing technologies. The event features keynote presentations, free masterclasses, and an exhibitor showcase covering lead generation, marketing automation, customer acquisition, and marketing-sales alignment.
Best For: Demand generation teams, B2B marketers, and sales professionals looking to strengthen marketing and sales alignment.
Teams using AI SDR solutions benefit from understanding how marketing signals can enhance outbound targeting and personalization.
7) DigiMarCon World 2026
- Date: November 4-6, 2026
- Venue: Luxor Hotel & Casino, 3900 South Las Vegas Boulevard
- Format: In-person, 3-day conference plus exhibition
DigiMarCon World brings together digital marketing professionals to explore the latest trends in content marketing, customer experience, video marketing, and advertising technology. The conference features more than 100 educational sessions, keynote presentations, and an exhibition showcasing MarTech and AdTech solutions for modern marketing teams.
Best For: Digital marketing professionals, CMOs, and marketing managers looking to stay current with digital marketing trends.
8) OutBound Conference 2026: Best for Prospecting and Pipeline Generation
- Date: November 9-12, 2026
- Venue: Red Rock Casino Resort & Spa, 11011 W Charleston Boulevard
- Registration: $997 standard to $2,497+ VIP
- Contact: 1-844-447-3737
- Attendance: Limited to 400
OutBound Conference is dedicated exclusively to outbound sales, bringing together sales professionals for tactical training on prospecting, pipeline generation, sales leadership, and AI-driven selling. The event includes the Main Event, Leadership Summit, VIP Mastermind sessions, and networking opportunities, with an emphasis on practical strategies rather than vendor presentations. Its limited attendance creates a highly interactive environment for learning and peer networking.
Best For: Sales leaders, SDR managers, account executives, and outbound teams focused on prospecting and pipeline generation.
How 11x Turns Conference Insights Into Pipeline Results
Attending sales events provides education and networking, but the real value comes from applying what revenue teams learn. Organizations that pair conference insights with AI-powered execution infrastructure consistently outperform those who return to business as usual.
11x is an AI-powered digital worker platform focused on GTM execution, pipeline generation, and autonomous sales workflows. Leading B2B teams use 11x to implement the prospecting strategies and AI techniques discussed at these conferences at scale.
Real Results from Revenue Teams
Revenue organizations are achieving measurable outcomes by combining sales event insights with 11x digital workers:
- Checkr scaled outbound across new verticals while maintaining personalization
- Canibuild accelerated time-to-market for new campaigns
- MMB Networks improved lead qualification and response times
- Questex automated manual workflows while building pipeline
- Unitech expanded outbound capacity without adding headcount
- Gupshup enhanced personalization at scale across target accounts
11x Digital Workers for Sales Teams
For revenue teams looking to implement conference learnings, 11x offers two specialized AI workers:
Julian AI Sales Agent focuses on speed-to-lead and inbound qualification. Julian answers every inbound call within 60 seconds, qualifies prospects in real-time, and routes opportunities to the right sales rep instantly.
Pricing
11x publishes clear starting prices, making it easier to evaluate than quote-only AI SDR platforms.
- Alice, 11x's outbound AI SDR, starts at $3,750/month, billed annually, with pricing based on leads rather than sends.
- Julian, 11x's inbound AI sales agent, starts at $5,333/month for Voice and $2,417/month for Chat, billed annually.
The structure is simple: Growth plans publish starting prices, while Pro and Enterprise plans scale based on volume, users, channels, integrations, and support needs. 11x also bundles core infrastructure into its pricing, including CRM sync, onboarding, deliverability support, mailbox setup for Alice, and phone/chat infrastructure for Julian. This makes 11x's pricing easier to model against SDR headcount, outsourced appointment setting, and fragmented outbound or inbound tooling.
The combination of conference learning and AI-powered execution creates a compounding advantage: better strategies executed more consistently at scale.
Frequently Asked Questions
What is the best sales event for SDRs and BDRs in Las Vegas?
OutBound Conference offers the most practical value for frontline sales development professionals. The limited 400-person attendance enables direct interaction with speakers. The content focuses exclusively on prospecting, pipeline generation, and productivity rather than high-level strategy. Teams consistently report immediate tactical takeaways they can implement the following week.
How much should teams budget for Las Vegas sales events in 2026?
Registration costs range from $995 for Sales 3.0 Summit to $4,350+ for Gartner CSO Conference. For the five highest-priority events, teams should expect $9,000 to $12,000 per person including registration, travel, and accommodation. Many events offer early bird pricing and group discounts for team attendance, which can reduce per-person costs by 15% to 25%.
Which events focus specifically on AI in sales?
Three events address AI in sales most directly. Gartner CSO Conference centers on Architecting Sales Success in the Age of AI. Ai4 2026 features dedicated AI Agents tracks with 1,000+ speakers. Sales 3.0 Summit focuses on AI-powered forecasting and prescriptive selling for operations leaders.
Can attendees participate in multiple events in the same week?
Yes, strategic scheduling allows teams to maximize learning while minimizing travel. Adobe Summit runs April 19-22 and LeadsCon follows April 22-24, enabling back-to-back attendance. DigiMarCon World runs November 4-6 and OutBound Conference starts November 9, requiring only a few days between events for the same Las Vegas visit.
Are virtual attendance options available for these events?
Most events require in-person attendance for full value. Gartner CSO Conference explicitly offers no virtual option. OutBound Conference provides a live stream ticket option with 5 team member codes and 12-month replay access for those unable to attend in person. This hybrid approach allows larger teams to participate remotely while sending key leaders onsite.